![]() ![]() One possible use would be to take Mac Sauce to grocers’ shelves through the partnership with Kraft Foods Group that took McCafé coffee there in 2015. But given events of the recent past, it’s possible to speculate on how this trademark will be put to use. McDonald’s standard response on trademark filings has been that it routinely files intent-to-use trademark applications “as a regular course of business” and can’t share details on it possible uses. filed a federal trademark registration for “Mac Sauce.” But since the new McMantra is “The simpler the better,” make that simply Mac Sauce. ![]() McDonald’s is looking to leverage a powerful weapon it didn’t fully realize it had until earlier this year: Big Mac Special Sauce.
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